Welcome to The Affordable Business Partner

Selling a business is rarely as easy as owners think—but it's usually much easier than they fear.

Hi I'm Gil Poulin—business broker, writer, course creator, entrepreneur, and co-owner of The Affordable Business Partner.

My passion is helping Canadian business owners sell their businesses with greater confidence, better information, and far fewer expensive surprises along the way.

Unlike some business professionals who communicate in a language made up entirely of buzzwords, acronyms, and consultant jargon, I believe in using plain English. 

If something can't be explained simply, it's probably more complicated than it needs to be.

I work with business owners to:

✅ Prepare their business for sale
✅ Find qualified buyers
✅ Avoid costly mistakes
✅ Increase business value
✅ Navigate the selling process without losing sleep—or their sense of humor.

One of the most valuable things I provide is perspective.

I help owners view their company through a buyer's eyes so they can identify risks, highlight opportunities, and present the business postively.

Our job is simple:

Help business owners make smarter selling decisions, stay on track, avoid expensive mistakes, and keep more of the wealth they've created.

And yes, we spend a fair amount of time explaining that:

"My business runs itself" and "everything is stored in my head" are not actually the same thing.

Outside the office

When I'm not helping business owners prepare for a sale, you'll usually find me:

• Enjoying acreage life
• Playing golf (and occasionally finding my ball)
• Cooking for family and friends
• Telling stories that may or may not improve with age
• Spending time with the people who matter most

And yes—reading more purchase agreements than any reasonable person probably should.

Jody Craig, Co-Owner & Operations Lead

Jody joined The Affordable in 2025 - and if there’s a better way to do something, she’s probably already found it.

With 37 years of experience, she founded Viewpoint Executive Solutions in 2019, helping organizations bring structure, clarity, and efficiency to how they operate.

In simple terms: if something felt messy, inefficient, or harder than it needed to be - Jody stepped in and fixed it.

What Jody Brings

Over the years, Jody has worked with:

• Corporate organizations
• Non-profits
• Post-secondary institutions
• Professional sports and entertainment groups

If it involves people, systems, and moving parts — she knows how to make it run better.

Why It Works

Jody brings a strong operational lens to everything we do.

That means our process reflects the same things we help our clients build:

• Simplicity
• Structure
• Clarity
• Efficiency

Or as Jody might put it: “There’s usually a better way to do this.”

(And she’s usually right.)

Life Outside Work

When she’s not helping bring order to the chaos:

• She enjoys acreage life
• Being outdoors
• Gardening      
• Spending time with family (and granddaughter) 
• Giving back through volunteer work

It’s a full schedule but she’s very good at keeping things on track.