Welcome to The Affordable Business Partner
Gil Poulin, Founder/Owner
When I first started out over 45 years ago, I had no idea the adventure I was signing up for. If someone had told me I’d spend the next several decades helping business owners transition into the next chapter of their lives—well, I probably would’ve asked for a map. But here we are, and it has turned out to be one of the most fulfilling journeys of my life.
Over the years, I’ve worked with hundreds of owners, each with their own story, their own goals, and sometimes their own “creative” approach to bookkeeping. (And yes, I’ve also been told my headshot makes me look like someone who has read one too many purchase agreements—fair enough.)
What Experience Teaches You
After 30+ years as a business reseller and 15 more as a broker, I’ve learned how to take the chaos out of selling a small business. My experience allows me to:
- Quickly assess a business sale situation and spot challenges long before they show up uninvited.
- Offer practical solutions to both ordinary obstacles and the “please tell me this isn’t real” ones.
- Build interactive, step‑by‑step selling plans that actually makes sense.
- Keep things grounded and simple, cutting through assumptions, myths, and the occasional tall tale.
- Understand the emotional side of selling, because it’s never just a transaction—it's a life change.
Every business owner I meet is unique. Every business has its own personality. My job is to help owners make smart, confident decisions—without overcomplicating anything or turning the process into a mystery novel.
My Approach
I don’t believe in pressure.
I don’t believe in jargon-filled presentations.
And I definitely don’t believe in hiding real issues under a rug (unless it’s tax season—then we can talk).
My role is simple: inform, guide, add a little humour to a sometime emotional time, and keep business owners grounded while we get the job done.
Life Outside the Office
When I’m not working with clients, you’ll likely find me:
- Enjoying acreage life
- Playing golf (mostly looking for my ball)
- Cooking
- Spending time with family & friends
- And being genuinely grateful for the life I live
Jody Craig, Co-Owner/Operations Lead
Jody joined The Affordable Business Partner as Co‑Owner and Operations Lead in 2025, bringing hands‑on technical and operational support — and an uncanny ability to spot inefficiencies from a mile away. She’s passionate about helping the business run smoothly and making the day‑to‑day feel more manageable (and occasionally reminding everyone that yes, there is a better way to do that).
With 37 years of experience, Jody founded Viewpoint Executive Solutions in 2019 to help business owners, associations, and non‑profits tackle their operational challenges. In other words: if something needed organizing, streamlining, or rescuing from chaos, Jody was there—clipboard not required, but often implied.
Throughout her career, she’s worked alongside senior executives and led major projects across corporate, nonprofit, post‑secondary, and even professional sports and entertainment sectors. Basically, if it has moving parts—people, systems, or actual equipment - Jody has probably organized it, optimized it, or fixed it.
Tenacious by nature, Jody turns operational headaches into simple, streamlined systems. She brings energy, clarity, and dependable support so clients can stay organized, focused, and confident as their business grows (or as she calls it: “just another Tuesday”).
When she’s not working with clients, Jody enjoys acreage life, staying active, spending time with family, and giving back to her community through volunteer work. It’s a busy life - but happily, she’s very good at managing those.