We Sell Businesses Differently
Selling Your Business Shouldn’t Feel Complicated or Expensive
At The Affordable Business Partner, we help business owners make informed selling decisions by providing practical tools, clearer insights, and straightforward guidance on what needs to be done, why it matters, and how to do it.
Together, we partner with our clients to prepare, market, and successfully sell their businesses.
Our focus is on helping everyday business owners understand, in plain language, the realities of selling a business, finding qualified buyers, avoiding costly mistakes, and increasing business value.
Why We’re Different
When it becomes time to sell most business owners end up in one of two situations:
1. Using a Traditional Broker (20% of small business sales involve a broker)
- May focus on getting a listing, but sometimes lacks proper preparation
- Most tend to go to market too quickly
- Many fail to have a buyer pre-screening process in place
- May price a business based on what the owner wants not what the numbers or marketplace price the business at
- May have high Commission Fees
2. DIY Approach (80% of small business sales are attempted by owners)
- You gather information—but must figure out how to apply it
- No clear, step-by-step selling process
- You’re left handling the entire sale yourself
- Overwhelmed by “tire kickers”
- Possible costly mistakes
- Emotional attachment to business causes unrealistic pricing
The Affordable Business Partner Approach
Our goal is simple: to make the selling process informative, practical, easy to follow, and grounded in good business sense.
This isn’t about listing your business.
It’s about preparing, positioning, and selling it properly.
Working as partners we follow a clear, structured path—so we are never guessing what to do next.
This Includes:
- A clear, step-by-step selling system — so you always know what to do next and why
- Preparation-first approach — your business is properly positioned and organized before going to market
- Local and Province wide marketing
- Outside-in pricing — based on what buyers and lenders are willing to pay, not guesswork
- Buyer pre-screening built into the process — no more wasting time with unqualified prospects
- Structured tools-templates, and checklists — no guessing, no reinventing the wheel
- Support -when you need it designed to reduce stress, save time, and keep you on track
Thinking of selling your business?
Ask Yourself These Important Questions
Many business owners spend years building their business but never develop a plan for selling it.
Before you put your business on the market, ask yourself:
- Do you or your broker have a plan? What exactly is that plan?
- How do you know if your business is priced properly and competitively?
- What strategy will be used to market your business and attract qualified buyers?
- What needs to be done to prepare your business for bankers, lenders, and buyers?
- How will serious buyers be separated from tire-kickers and time-wasters?
- What is the best way to negotiate a Letter of Intent (LOI)?
- How do you organize your financials, operations, and documentation so buyers clearly understand the value of your business?
- What can you do today to increase the value of your business before taking it to market?
The Right Questions Lead to Better Outcomes
Selling a business is often the largest financial transaction of a business owner's life. Proper preparation, valuation, marketing, buyer screening, negotiation, and deal management can make a significant difference in the final outcome.
For more than 45 years, we have been helping business owners understand their options, prepare their businesses for sale, find qualified buyers, and successfully navigate the process from start to finish.
Whether you're planning to sell now or simply exploring your future options, a confidential conversation can help you understand where you stand and what steps make the most sense moving forward.
Gil & Jody
The Affordable Business Partner
Where Business Selling Isn't Complicated or Expensive
Contact Us
Have Business Selling Questions?
Not sure on how to get started on your business sale.
We can help.
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